Google Analytics is a Web-log Analysis tool made by Google allowing us to collect customers data from LG.com. In order to collect and analyze specific behavior data, we need to insert GA scripts into the site head. At LG, we do it through the Google Tag Manager Tool, GTM.
Google Official page on how to use Universal Analytics(GA3 Version): https://analytics.google.com/analytics/academy/
Google Official page on how to use GA4 : https://skillshop.exceedlms.com/student/catalog/list?category_ids=6431-google-analytics-4&utm_campaign=redirect&utm_source=analytics-academy&utm_medium=banner
https://ga-dev-tools.google/ga4/dimensions-metrics-explorer/
GA Console : GA enables users to view and extract data easily for sales, marketing or business in general. Users can access GA by applying for an account.
Bigquery : GA Raw Data is stored inside BigQuery, in the GCP.
GCP : Short for Google Cloud Platform, it is a Storage Service that use DB among Cloud Computing System made by Google.
GTM :
Accronym of Google Tag Manager, it is a solution which makes the creation and deletion of tags and scripts needed for a website easy.
With this solution, you do not need developpers to add analytics or marketing tags however you do need to know HTML, or JAVA kind of languages to be able to use it.
At LGE, we manage and operate the analytics tags and marketing/3rd solution tags separetely by purpose and by country.
UTM :
UTM is the short form for Urchin Tracking Module. We use it to add parameters in the landing URL when we run external ads.
With utm_source, utm_medium, utm_campaign information, we can check through what campaign the customers came from.
Check the UTM guide and use the Builder according to the rules in order to write/use this method properly.
Please share this rule with your marketing agencies and make sure the rules are followed.
Q1. From when can we see GA4 Data?
When the site platform change to GP one, we will start collecting data through GA4.
The platform change will start with the UK on the 6th of June, so the GA4 data will be available from that date.
For the sites that stills uses LG.com 5.0, you can still check the data on GA3 as it is collected that way.
Q2. Will the GA3 data be transferred to GA4?
No, the collection system between GA3 and GA4 is different and the site will also be different, so it is difficult to accumulate both data.
So, you will be able to check each data in each account.
(GA3: LGE Performance, GA4: LGE All)
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The GA3 Data will be available in the console until July 2024.
GA4 data can be checked in the console up to 25 months. (Google Policy).
The Raw data is saved in Bigquery, so, if you want to check data that exceeds 25 months, you can request the data to bigquery team, or get access and check it yourself.
Q3. How can we compare GA3 and GA4 data ?
UK and & AU main indicators ( ATC, WTB, E-commerce) data on the GP1 platform will also be added into GA3. We will only collect 3 to 6 months data and based on that we will set up an official guide for the KPI.
However, as the site is changed, the journey, click elements, etc, related data will be different. ( As the site is different, we do not have any guarantee for the collected data).
Check if there is any metrics that change in GA4
Users: related to users, no change
Sessions:
1) in GA3 after midnight a new session gets created, but not in GA4
2) In GA3, when entering through a New Campaign Parameter(UTM) , a new session was created, but with GA4, the session will continue.
>In conclusion: Sessions data seems to be reduced in GA4
Hits: No change with Hits data
GA4 Events
GA3 event vs. GA4 event
1.GA3 Event: Event Category-Event-Action-Event label, 3 type of events
└ refer to LGE GA360 Event & Custom Dimension-v_3.1 event list
2. GA4 Event: Only event Name, Event Parameter, Event Parameter is depedent of Event Name
└ refer to GP1_GA4_event_guide_v1.0 and GP1_GA4_Event&Custom Dimensionn event list
GA4 Custom Dimension/Metric
GA3: CD-200, CM-20
GA4: CD-125, CM-125 * in GA4 the number of custom dimensions and metrics are reduced, so we are going to delete the duplicates and the unused ones.(Restricted to further expansion)
Q4. Where can we check the GA4 Structure?
In the middle of June, based on UK data, we are going to add the events and goals related contents on Confluence.
You can set up an alarm in order to be notified of the updates through the Confluence System.(You can get an alarm individually in the setting menu in Confluence.)
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