| Index | Term | Description |
| 1 | WTD (Week-To-Date) | Based on ISO-week standards, the date starts from Monday to Sunday. This always begins with Monday in D2C Dashboards |
| 2 | MTD (Month-To-Date) | It is calculated by the date from 1st day of the base date’s month to the base date |
| 3 | YTD (Year-To-Date) | Values from the start date of the base date's year to the base date |
| 4 | Sales - GMV (Gross Merchandise Value) | All transactions in which the payment process has been successfully completed are considered as part of the GMV |
| 5 | Sales - NMV (Net Merchandise Value) | Only transactions that have been entirely completed within the GMV are captured as NMV |
| 6 | Units (GMV or NMV) | Product Sales Quantity |
| 7 | Orders (GMV or NMV) | Order Quantity |
| 8 | AOV (Average Order Value) | The average value of each order |
| 9 | ASP (Average Selling Price) | The average price at which a product is sold |
| 10 | Company Hierarchy | It is used to see the performance of each company level. ‘On’ is the default value of this filter, but if you click 'Off' in this filter, you can see the total data table without any separation of company |
| 11 | GMV to NMV(%) | The Percentage of conversion from GMV to NMV |
| 12 | Cancel - Sales | In the case of canceled revenue, it is not considered in NMV and only included in GMV |
| 13 | Return - Sales | In the case of refunded revenue, it is not considered in NMV and only included in GMV |
| 14 | In Progress - Sales | In the case of in progress revenue, it is not considered in NMV and only included in GMV |
| 15 | Cancel(%) | The percentage of Cancel GMV out of total GMV |
| 16 | Return(%) | The percentage of Return GMV out of total GMV |
| 17 | In Progress(%) | The percentage of In Progress GMV out of total GMV |
| 18 | Order Return | Sales(GMV) included in the date of order for return orders |
| 19 | Warehouse Return | Sales(GMV) included in the date of return processing for return orders |
| 20 | Strategic (on/off) | Filter for specifying or not specifying strategic subsidiarys |
| 21 | NPT (New Plantopia Data) | Revenue restructured based on profit and loss |
| 22 | Net Sales | The revenue generated by OBS after deducting returns, discounts, allowances, and sales-related expenses, representing OBS's actual sales performance |
| 23 | FP | A amount of target sales |
| 24 | Sales Qty (NPT) | Product Sales Quantity |
| 25 | Net Price | The final price of a product after deducting discounts, allowances, or rebates from the original price |
| 26 | Gross Sales | The total revenue generated from sales before any deductions, providing an overview of the overall sales volume of OBS |
| 27 | Closing | Revenue at the close of the profit and loss statement |
| 28 | OBS Penetration Rate | The percentage of OBS net sales to total revenue of LG Electronics |
| 29 | COI (Current Operating Income) | The profit generated from a company's current operating activities |
| 30 | COI(%) | The Percentage of current operating income to net sales |
| 31 | MP (Marginal Profit) | The additional profit earned by producing and selling one more unit of a product |
| 32 | MP(%) | The Percentage of marginal profit to net sales |
| 33 | Session | The user interactions that occurred on a website within a given period of time |
| 34 | Engaged Session | A session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews or screenviews. |
| 35 | Unique Visitor | The number of unduplicated visitors to LG.com website over the course of a specified time period |
| 36 | LG.com Visit | The number of traffic sessions or unique visitors on the LG.com website |
| 37 | BU Visit | The number of traffic sessions or unique visitors on LG.com website by headquarters |
| 38 | PLP (Product List Page) | The number of traffic sessions or unique visitors with PLP views |
| 39 | PDP (Product Detail Page) | The number of traffic sessions or unique visitors with PDP views |
| 40 | PBP (Product Buy now Page) | The page showed when clicking the "Buy now" button on the LG.com website |
| 41 | ATC (Add to Cart) | The number of traffic sessions or unique visitors with Add to Cart click |
| 42 | ATC(%) | Sum of Add to Cart over sum of sessions |
| 43 | CHECKOUT | The number of traffic sessions or unique visitors transitioning to the payment page after ATC |
| 44 | CHECKOUT(%) | Sum of CHECKOUT over sum of sessions |
| 45 | Purchase | Total number of events named purchase |
| 46 | Purchase(%) | Sum of Purchase over sum of Sessions |
| 47 | Revenue | Sum of value of all events named purchase |
| 48 | Transactions | The number of traffic sessions or unique visitors with completed transactions |
| 49 | PDP to Transactions(%) | The percentage of conversions from PDP to Transactions |
| 50 | PDP to Order(%) | The percentage of conversions from PDP to Orders |
| 51 | Visit to PDP(%) | The percentage of conversions from Visits to PDP |
| 52 | LGCOM Visit to Transactions(%) | Conversion Ratio(or the percentage) of LG.com website visits to Transactions |
| 53 | LGCOM Visit to Orders(%) | Conversion Ratio(or the percentage) of LG.com website visits to Order counts (Visit to Order in OBS Business Overview Dashboard) |
| 54 | Paid Channel | The marketing channels that require direct payment for advertising and are utilized to deliver promotional messages to target customers |
| 55 | Non-Paid Channel | The marketing channels that do not require direct payment for advertising, including organic search results, social media organic reach, and earned media coverage |
| 56 | Microsite | A small-scale website separate from the main website, often used for marketing purposes to provide targeted content for specific campaigns or events |
| 57 | BOUNCE | A single-page session where a user visits a website but leaves without interacting with any other pages, indicating a lack of engagement or navigation beyond the initial landing page |
| 58 | BOUNCE RATE(%) | The percentage of sessions that end in a bounce |
| 59 | TIMEONSITE | Tracks and analyzes the amount of time users spend on specific pages of a website, providing insights into page effectiveness and user engagement |
| 60 | AVG SESSION DURATION | The average time spent by users per session on a website |
| 61 | LG.com SKU | The number of products on LG.com |
| 62 | OBS SKU | The number of products being sold through OBS |
| 63 | SKU Coverage(%) | The percentage of products listed on LG.com that are currently being sold through OBS |
| 64 | ISA(%) (In Stock Availability) | The percentage of products sold through OBS that have available stock |
| 65 | WOA (Week of Availability) | The number of weeks of potential sales based on the available stock quantity (based on a 4-week period) |
| 66 | Average Daily Sales | The profit a company earns on a daily basis after paying its creditors depends on various factors, such as seasonal promotions, to compare to previous sales amounts and measure their efficiency |
| 67 | Average Weekly Sales | The average number of products that are sold weekly is the rate of sale (or velocity) of a particular item, used to predict how much that item is going to sell shortly |
| 68 | EOL (End of Life) | Products that are no longer being sold (not included in SKU Coverage and ISA ) |
| 69 | OMD | Products excluding accessories & parts |
| 70 | OMV | Dealing with accessories & parts only |
| 71 | Sales (USD/EUR) | The total value of goods sold through a Amazon platform within a given time period, typically measured in USD and EUR |
| 72 | Sales GR(%) | The percentage increase or decrease in sales revenue over a specific period |
| 73 | Sales Qty | The total quantity of products sold within a given time period on the Amazon platform |
| 74 | Qty GR(%) | The percentage increase or decrease in the quantity of products sold over a specific period |
| 75 | ASP Diff | The difference in Average Selling Price(ASP) between previous week and current week |
| 76 | On-Line Share(%) | The online sales proportion out of total sales for all brands |
| 77 | Market Share(%) | When considering online sales only, the sales proportion of LG out of the total sales for all brands |
| 78 | Total Members | The overall number of registered users on the LG.com website |
| 79 | New Joined Member | The number of newly registered members on the LG.com website during a specific period |
| 80 | Unique Visitor | The number of unduplicated visitors to LG.com website over the course of a specified time period |
| 81 | Login Visitor | The visitors who have logged into the LG.com website for a specific period of time |
| 82 | Opt-in E-mail | The number of members who agree to receive email |
| 83 | ATC - Login | The number of times a logged in user clicks the 'Add to Cart' button on the LG.com website |
| 84 | Buying | The number of customers who selected products and completed the payment process |
| 85 | Frequency | The average number of purchases made by individual customers |
| 86 | LMDS (Last Mile Delivery Service) | The final step of the delivery process, ensuring efficient ransportation of goods from a distribution center to the customer's location |
| 87 | 3PL(Third-Party Logistics) Hub | A large-scale warehouse of third-party logistics, an outsourcing service that receives shipments of stock, stores and tracks inventory, and picks and packs orders to ship to LG's customers |
| 88 | Installation Flag | Whether the product could be installed as a part of the service |
| 89 | LMSP Name | The same concept as 3PL |
| 90 | Reschedule PIC | The reason the delivery period has been rescheduled, such as due to the internal issue in LG and due to the request from customers |
| 91 | Coupon Orders Ratio(%) | Conversion Ratio(or the percentage) of total orders to orders used coupon without using welcome coupon |
| 92 | Orders Used Coupon | The amount of order counts that LG customers have used coupons except the Welcome coupon when purchasing LG products |
| 93 | Discount Amount | The amount of money for reductions of the regular price of a product or service to obtain or increase sales |
| 94 | UPT (Units per Transaction) | A metric that retail stores use to determine the average number of items a customer purchases for each customer transaction |
| 95 | Impressions | Flixmedia: The times the ad is seen GSC: The number of times users see a non-paid link to lg.com on Google Search Result Page |
| 96 | Clicks | The number of times users click on a non-paid link from Google Search Result Page to lg.com |
| 97 | CTR | Sum of Clicks over sum of Impressions |
| 98 | Avg . Position | A relative ranking of the position of lg.com link on Google Search Result Page |
| 99 | Interaction Rate(%) | A metric that social media advertisers use to measure how often users interact with their ads |
| 100 | Interactions | likes, comments, shares, etc. related to social media |
| 101 | Reviews | Online opinions from current and potential customers who have used LG product or service |
| 102 | Positive/Negative Mentions | Number of mentions having a AI identified positive/negative sentiment |
| 103 | Social Channel Mentions | A measure of how many times your brand name has been mentioned on social media channels by calculating the volume of mentions of your brand on social media channels over a given period |
| 104 | Total Online Mentions | A brand or a company is mentioned online in various forms of social media such as website blogs, news, videos, or other pieces of content |
D2C Glossary
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